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Would YOU like to create a continuous stream of new customer enquiries? Could you make use of persuasive sales conversion follow-ups, that will finally create the growth in revenues you know your business is capable of achieving? What if you could do this by adopting powerful marketing methodologies you can easily apply to your business, at a time and pace that suits you?

A personal message from Richard Lomax:

Are you one of the many business owners or managers who would love to find the secret to improving the way youmarket your business, but without it becoming a second career?

And whilst you appreciate the vital importance of becoming excellent at your marketing, you don`t have the time or budgetto learn by expensive trial and error.

Don`t worry, you`re not alone in your quest to finally make the breakthrough to faster business growth and profits!

The secret lies in finding the right balance between these three key "success drivers":

1) Discovering proven, easy-to-apply marketing strategies and techniques
2) Finding the time to follow a flexible, step-by-step approach to your marketing that moulds around your other business commitments
3) The cost of having access to a fast-response and experienced support and mentoring system, to help you apply themethodologies to your own specific business

Well NOW you have the opportunity to super-charge your marketing with fresh ideas and time-proven approaches, but without making expensive mistakes, and with the help and support of one of the UK`s most successful marketing experts...

Here are a few quick examples of the powerful marketing you`ll soon be applying
to your business with theCommon-Sense Marketing Academy Home Study:

The beauty of the Common-Sense Marketing Academy (CSMA)Home Study is that you can work at your own pace,and fit the learning and application of your new marketing skills around the other demands of your busy day.

The Common-Sense Marketing Home Study is aimed at busy business peoplewhoare looking to improve the profit from their hard work.

The Home Study provides a common-sense approach to marketing your business. Any confusion about what types of marketing work and what doesn`t will be completely and thoroughly sorted out. Week-by-week you`ll see a crystal-clear route open up before you that leads to dramatically improved results and rewards from your business.

The secret... to this journey of business growth lies in having a rock-solid marketing foundation, plus the correct programme of activities to motivate your prospects to respond, and then be carried along on a conveyor belt of marketing strategies that delivers them to you as profitable new customers.

The Common-Sense Marketing Home Study quickly reveals how this is achieved without you having to do the conventional persuading, hassling and selling, that you know doesn`t work very well, and isn`t rewarding or enjoyable.

But first, go for the cash windfalls that lie hidden in your business, waiting to be tapped...

Your business is a whole series of systems and processes, not just one glob of activity.

And if you look at the main activities that currently drive your business individually, you can quickly identify the ones that are responsible for generating the most income.

These key activities which drive your greatest and fastest business growth have such enormous inherent leverage and dynamism that the correct small changes to their wording and positioning will make substantial and often gargantuan changes to response and your sales returns without spending a penny more on promoting your business.

With the practical, do-able advice contained in the Home Study, you will instantly be able to transform your current marketing activity, including your Advertising, Sales Letters and Direct Mailing, your Web Site and Internet Marketing, so that you can reap the fastest increases in sales leads and new customers, before you even need to adopt any new approaches.

Then, when you`ve secured the most immediate increases in your sales revenues,you`ll be able to apply literally dozens of new marketing strategies to make even more prospects approach you (rather than you chasing them)and then convert far higher numbers into loyal paying clients.

In a nut-shell, together we`ll uncover more than forty new strategies for you to get new customers, keep them very happy, and permanently drive up your profits.

Over the years,the whole industry of advertising and marketing has grown up on the back of the perceived wisdom and folklore of an influential group of "experts" who have been responsible for producing the very high profile advertising we all see on television and in the street every day.

But these marketing and advertising myths have only been given credence by creative "geniuses" who are more interested in winning awards than in boosting their clients` sales. Unfortunately 99% of all business marketing has followed their flawed logic, which quite simply DOES NOT WORK for the vast majority of business owners and professionals.

The Common-Sense Marketing Academy Home Study has been created to bring some long-overdue reality and clear thinking into the marketing brains of anyone who is fed up with conflicting advice, disappointing results and an expensive trial and error approach to their business growth.

This programme will prove to be a turning point for every single business who commits to putting into practice the lessons and methodologies they learn.

 

 

When you invest in the Common-Sense Marketing Academy Home Study Programme, you will receive a powerful business-growth and money-making package containing twelve 60 minute+ seminar recordings, each one on CD, plus a series of twelve comprehensive work-books that together form your Common-Sense Marketing Manual.

I`ll be taking you through a step-by-step programme that provides everything you need to know to overcome your current marketing challenges, and set a new direction to attract large numbers of new customers and increase your profits quite considerably.

Providing the programme in this way enables you to work through the materials, increase your marketing know-how, and make changes in your business as and when it suits YOU. So you can easily work around existing commitments, investing in your marketing as often, and for as many hours, as you can manage in any one week.

Does the prospect of spending time away from your business and your customers discourage you from attending the seminars that ironically could provide you with the critical knowledge to grow your business faster, and bring your independence from being tied to your business?

>> You get access to the most powerful marketing strategies and methodologies I know, which you can read and listen to at anytime >> And you`ll have access to a permanent record of the methodologies we cover in your course manual

“The next day, I promptly cancelled all the adverts I was running. There was so much valuable content in the programme. It was fantastically valuable – it really was – it crystallised all of my own views. It allows you to come at the whole business of advertising from a completely different point of view – When you go along to other seminars it`s a bit like teaching your grandmother to suck eggs when they say – “You must network and you must have a database”, but you didn`t treat me like an idiot and for that reason it was much more valuable. I went to all my partners and said we must make all these changes. I was really, really impressed with the whole programme.” Karen Agnew-Griffith, Woolley & Co, Solicitors “I thought it was very practical and a real eye-opener.I`m applying it every day – I now think twice about “what`s in it for them?” before I write anything. I would strongly recommend it to any other company looking to grow faster.” David Appleton, Sales Manager, TV Palmer Ltd “I`ve been to other seminars before, but this provided a fantastic framework - a whole approach to more positive selling of our company. It was very easy and hugely relevant, particularly as you created examples for different companies. We`re inundated with people selling places to advertise, and now I know what to choose and how to do it successfully.Marketing is such a key aspect and now we have the confidence to test different ideas.” Vicky Hawkes, Director, The Nightingale Centre     "I thought it was excellent. Very stimulating - there was a whole lot of stuff that came out of it that I`m applying - It has certainly made me think a lot more clearly about the content of my adverts and web site. Even people who think they are marketing experts would benefit hugely. Just listening to you talk stimulated lots of very valuable ideas. I`d definitely recommend the seminars without hesitation.” Peter Sanderson, Managing Director, Self-Storage Co.   “We didn`t really know anything about marketing and it was very informative. I thought we were going to get hit with a load of jargon and sales talk which it definitely wasn`t at all. It was in plain English! There was a number of little things – focusing on benefits, not talking about ourselves – was a key idea we have implemented.” Neil Gibbs, Director, Ecobed “I found it extremely enlightening. You read about various marketing ideas but this was practical, easy to apply – the content was brilliant – you know your stuff – there`s no two ways about it!” Jacqueline Farnworth, Norwich Voice Coaching Academy

Here`s just a taste of the Marketing Powerhouse you will access and
benefit from immediatelywhen you join the Academy Home Study Programme

 

Seminar 1 - Why should I do business with you?

Seminar 5 -Copywriting ... the highest paid business skill you`ll ever learn
How you communicate your message within the body of your brochure or adverts or web site is absolutely critical to your success. There are a whole host of techniques I`ll be sharing for making your message really hit home and make prospects want to read it. And you don`t have to be"good with words" or a "natural" to make your copywriting pay off big-time.

Make me an offer I can`t refuse - You`ve got to give lots of compelling reasons why if you want to convince readers to respond and take some form of action. Learn how any business can create intriguing, hard-to-resist offers when you follow the simple steps I`ll show you.

Soft and hard offers - Employ this critical strategy and you`ll motivate far morecustomers to “put their hand up” as being interested in discovering more, or buying what you sell, almost right off the cuff

Call to action - How you direct readers to pick up the phone, email you, or call-in to your premises can easily double the number of responses you generate.

"Return on Investment is important to anyone in marketing. The programme clarified my ideas and has shown me how to make every pound spent more accountable. The practical examples gave an objective view of my marketing - similar to that of prospects - and this was very helpful indeed.   It has provided me with an actionable series of steps that I know will increase my business by hundreds of thousands of pounds. I definitely recommend this programme- without reservation." Tim Horspool, Arvin Meritor

Seminar 7 - Direct Mail will grow your enquiries from prospects and build additional sales from existing customers - if you know how ...

Mailing packs - We`ll examine the key elements of a successful campaign, from list selection to testing strategies and how to ask for the order

Sales letters - How to create a “salesman in an envelope” that brings your company riches beyond anything your `live` salespeople can manage to do

Sales literature - You must avoid these critical income-reducing mistakes if you are to get the most profitable return from any significant investment in design and print. Follow my guidelines and your brochures will stay out of the bin and find their way to the top of your prospects "A-pile"

Seminar 8 -How to effectively use a Web Site to market your business

Here`s an important warning: take 99% of what you`ve heard about using a web site to market your business and flush it down the drain. Here`s why ...

Adopt a different mindset - Web sites can be one of the worst ways to market your business if you follow the conventional wisdom. The secret is to get into the psyche of your different browsers and address their questions, doubts and fears. My five key questions will reveal what you need to say.

The primary objective of your web site - understand this and your Return On Investment will multiply overnight. How many business owners do you know who are delighted with the number of enquiries their web site generates? These people are very few and far between. But I`ll show you how you can quickly join them.

Trust and credibility is King - There are five ways to build belief, overcome any false perceptions or obstacles in the mind of your browsers, and generate hundreds MORE enquiries or sales every month

Seminar 9 -Email Marketing and Pay-Per-Click Advertising

Email access to Richard means that there will never be an occasion when you`re alone, scratching your head in frustation, trying to figure out exactly how you apply these provenstrategies in your daily marketing activities. You`ll always be moving quickly forwards, generating more new campaigns and sales initiatives over the first few months than you probably have over the last five years.

 

 

Now, about the fee I have to charge for this programme

Well, let me explain how it works ...

The strategies, tactics, and marketing plan I`ll guide you through to achievement in are so powerfully effective, even for the smallest of businesses, that I am willing to 100% guarantee your results.

I`m going to be revealing so many virtually instant revenue and profit generating strategies that you`ll have to be asleep at your desk in order not to benefit from them, so here`s my triple guarantee to you:

Guarantee one: Let's assume that during the first 30 days you listen to at least one of the seminars, study and make notes from the relevant strategiesin the Workbook and check through the additional information provided on the online Forum. If at the end of this effortyou don`t agree that you have discovered strategies that can fill your business with virtually instant additional revenues and profits, that far, far, far dwarf the low monthly fee, then simply say so and you may cancel yourmembership of the Home Study programme, receive a full refund of your money, and walk away.

Guarantee two: If during the first three months of your participation in the Home Study programme you are not already seeing increases in your revenues and also increases in your profits, simply say so, and againwe willcancel yourmembership give you a fullrefund.

Guarantee three: If within twelve months of purchasing the Home Study you implement just six of the dozens of powerful strategies we cover together, and you then do not see that your business is flowing with revenues and profits at a height and consistency that pays back your investment in the Academy AT LEAST TEN TIMES OVER, and (as long as you can document to me that you have applied at least six of the strategies)I will personally refund the ALL the fees you have invested.

That`s how profit-effective this Academy will be for your business - so long as you apply the information and tools you learn.

So ... If you really want to double or triple your customer or client base ... if you want to have complete control over how well your business does regardless of what state the economy is in ... if you want your business to be as profitable and pleasurable as it can possibly be, you couldn`t ask for a better opportunity.

Don`t wait. Order your copy of the Common-Sense Marketing Academy Home Study right now. That way you can get onthe fast track to finally cracking your marketing challenges, so you can realistically double or even triple your sales and profits in the next 12 - 18 months!

Warmly,

Richard Lomax