Front-End : Back-End Marketing
Below are three good marketing strategy examples of Front-End offers to the prospect.
By following a marketing strategy that acquires customers at break-even or possibly at a slight loss, these companies know that the real incomein their business will be made at the "Back End", by introducing additional products or services, and through ongoing subscriptions.
British Gas Marketing Strategy:
To encourage Amazon customers to sign up to a monthly boiler maintenance service, they were offered a free carbon monoxide detector, worth £34.99
Vista Print Marketing Strategy:
Prospects are offered 250 business cards completely free, without obligation, simply to get them to try the online Vistaprint service. Vistaprint's marketing strategy recognises that a proportion of these prospects will also need additional print items, which is where they make their main (back-end) profits. This marketing strategy is designed to make it as attractive as possible for new prospects to take action.
Money Penny Marketing Strategy:
To encourage prospects to try out their call answering and messaging service, Moneypenny are prepared to let them try it for a whole week completely free. They know from experience that their service is so efficient and impressive that a number of businesses will sign up to a regular monthly fee.
FREE Marketing Strategy Report:
|
"2 Priceless Questions
To Sharpen Up Your Marketing" A definition of Marketing Insanity: "Marketing the Same Way Over and Over Again, but Expecting Different Results"
Here are two of the most important marketing strategy questions you can ever ask yourself, and my best-reasoned answers for you to consider.
Please fill in your name and email address below, and you can download this Common-Sense Marketing report within the next minute...
|
MARKETING STRATEGY REVIEW
Are you open to a constructive review of your existing marketing strategy?
Some of the benchmarks we will review include:
- Do you have a way of continually building your prospect list?
- What evidence of results do you include in your marketing?
- Do you test different compelling offers at the 'front-end' of your sales funnel?
- Is your copywriting tapping into the emotional triggers of your prospects?
- What strategies are employed to maximise the lifetime value of your customers?
Whether your business is large and expanding, or you are only just starting to find your feet, working with marketing consultants who 'practice what they preach' will have a major impact on your sales and profit results.
Complete the form below and we will arrange an informal discussion with one of our consultants.
Common-Sense-Marketing Revealed Newsletters
Would you like regular Marketing advice, know-how, suggestions and ideas to help you increase response rates and revenue for your business?
Sign up below to receive regular newsletters to your inbox:
MARKETING RESULTS
" Business has picked up considerably and the overall response to our advertising, newsletters and promotional incentives has been very positive.
We are doing some great work on maintaining contact with the" click throughs", advertising leads and the ever growing database."
Martin Clarke, MD, Clarke Rendall
" I'm very excited about the future of GPS Document Management. The business is even getting work in from areas we wouldn't normally have considered.
As a result of Richard's strategies, I can see turnover increasing by £500,000 - £1,000,000 in the next 5 years, despite the recession. " Richard Smith, MD, GPS Document Management
"The changes and ideas implemented by Richard to our marketing could easily be worth £100,000 to our business over the next year. The time spent with Richard and his team was really worthwhile. " Jenny Henderson, Business to Business Exhibitions
"It's very refreshing to find a marketing company that clearly delivers so many benefits, and is only interested in generating results from our budgets. After several years of mediocre results, we're now expecting to double our business in the next two to three years.
One more thing ...the ongoing support we have received has been nothing less than superb."
Bill Johns, Managing Director, Fire Defence plc
" Now that we monitor very closely what works - the improvements are amazing. Our web hits and response rates have increased greatly.
Probably my biggest compliment to Richard would be that I would certainly not recommend him to my competitors, as I would see that as a huge threat! " Debbie Keith, Actimax
" Since I started working with Richard, at the half year point this year we've done twice as much business as last year. And I'm estimating that if I carry on using Richard's help and strategies in the way he is suggesting, I would have to say that we would treble the size of our business in the next five years. It's readily achievable. " Julie Jerrum, Boucon
Some of our clients:
Have a question?
If you're seeking some sound advice to improve your marketing, then take advantage of our 27+ years' experience helping companies across the UK achieve increased sales revenues and profits.
Join our Marketing Mastermind Club, and get all the answers you need for just £1.30 per day!
Still not convinced? Take the tour >>