Following the launch of my Private Marketing Mentor Programme, it became very obvious to me that we were still not meeting the needs of a significant number of businesseswho were deadly serious about growing their sales revenues and profits.
Although more businesses want to join the programme than are able, and many business owners would dearly love to experience my hands-on, day-to-day help in your business to create the leaps in sales revenues (and profits) you are looking for, there are two main reasons why this often doesn't happen...
1) MONEY - many less well established or cash-rich businesses simply feel unable to make the financial commitment required to secure 52 weeks of my time. (The Private Marketing Mentor Programme is not to be taken lightly, and requires an investment of £12,000).
2) TIME - The Mentor Programme works so well because it involves consistent massive action in your marketing, based around a telephone consultation with me every week of the year.
Plus there are additional calls and emails, and implementation in-between calls to put the recommendations and strategies into action. And believe me, I hold these mentor partners accountable for their actions (or lack of them). It's a kind of tough love, but boy does it bring results!
However, this is simply not practical for many business owners that currently have to juggle everything in their business from sales to accounts to production, and even some of the admin.
Whilst they know the importance of excellent marketing to their financial fortunes, and they totally buy-in to the fact that what determines their business and personal financial wealth is how good they decide to become at their marketing, there are only so many hours in the day, and something has to give! Naturally, urgent issues and customer activities come first.
SO what's the answer?
Well we know that the correct knowledge is vital -- what direct response strategies and methodologies work, and when to use them. (And I have these literally by the hundreds).
We also know that the critical difference between being a "broke expert" and a wealthy business owner is knowing how to apply the right strategies to your own specific, unique business. (Again I have shown hundreds of organisations, large and small, how to take action, avoid the pitfalls, and reap hundreds of thousands of pounds in reward).
The following may sound rather 'big- headed', but one thing is for sure:
WHEN A BUSINESS OWNER FOLLOWS MY ADVICE, THEIR MARKETING UNDERGOES A RAPID TRANSFORMATION, BUSINESS VERY QUICKLY STARTS FLOODING IN THROUGH THEIR DOORS, AND - PUTTING IT BLUNTLY - MONEY STARTS POURING INTO THEIR BANK ACCOUNTAT A RATE THEY'VE HARDLY EVER EXPERIENCED BEFORE.
(Just read the examples at the end of this page to see what I mean).
Here's my point...
After hours and hours of discussions, "exchanges of opinion" and cajoling on the part of my colleagues, I've finally agreed to make available a scaled-down version (only in terms of financial and time commitment) of my Personal Marketing Mentoring.
I understand the very real need of many, many business owners, managers and professionals who dearly want to take action in their marketing, desperately want me to be there to guide and push them, BUT in a time-frame and budget that suits them and their business capabilities.
I've termed it the Richard Lomax Growing BusinessMarketing Mentor Programme.
Here's how it will work:
Rather than an appointment with me every single week, you will talk with me TWICE PER MONTH. During this teleconference you and I will have a 30-45 minute business-building and “activity” session.
You use these calls to let me know how you are doing, how what you have implemented in the last two weeks is performing, any difficulties or stumbling blocks you are experiencing, and then together you and I will build and drive your progress and results to the next degree -- on and on you progress with me, week-by-week, month-by-month.
I will dictate copy for you to use on your ads, letters, web pages, emails. I'll explain what sales approach you and your salespeople can use. I will suggest ways you can increase your perceived value and ramp-up your conversions. And I will help you posture and position yourself and your company to optimise sales. . . and so on.
At this slightly slower marketing pace you'll have ample time to take action on the plan you agree with me , send me your drafts, receive feedback and guidance, and make arrangements to send your sales messages into the market-place.
There's one very important thing I have insisted on:
When you need an additional dose of “Richard Lomax” advice, mind-set, encouragement or brainstorming OVER AND ABOVE your twice-monthly calls with me, you have an open invitation to call me any-time for an 'emergency' or top-up session.
I know from experience that this is a critical part of this Growing Business Mentor Programme.
You see, if you are plunged into any type of crisis, discouragement, or you get 'stuck' on an activity, the quickest, surest, and most certain way to resolve it, and get round it, is to talk it through with me that day.
It is critical to deal with it in the right way from the outset, and as rapidly as possible. So you call me, and we “solve” it together. It could be the writing of an advertisement or sales letter. . . it could be a sales challenge, an e-commerce obstacle, a staff problem. . . it could be an urgent opportunity you want me to brainstorm with you.
Whatever it is, I am adamant that you have access to me if you feel you could really do with help or direction.
What fee is required for this ongoing help throughout the year?
First, here's why I have agreed to mentor you for what is a "lowest of low"fee levels:
With consultations twice each month instead of every week, I will still be able to keep time available for my high paying private client work and training commitments.
However, I'm afraid that I cannot include the £895 bonus of the Common-Sense Marketing Academy Home Study Programme that all my Private Marketing Mentor Programme attendees are receiving. But don't worry, I still has an enormous library and arsenal of marketing resources, templates and example I will make available to you!
Also, I know from experience and recognise that having telephone consultations rather than meetings at the premises of my Mentor partners, my time is being used very efficiently without sacrificing the quality and impact of the powerful marketing activities I will help you implement in your business.
(Within just a year or less, you can readily grow the kind of business that is the envy of all your friends and associates. . . with a level of achievement and wealth that would take a lifetime (or two) to achieve without my hands-on help and input).
I have agreed to charge just £500 + VAT (Total £587-50) per month for this full, private, business and life-changing programme.
I have never before made his personal consulting available at such a level affordable to absolutely any business who has the determination and commitment to grow.
The last thing I need to do is take on more Mentor partners than I can dedicate sufficient of my time to (alongside all my other private client and writing work). So for now I insists it's a "softly softly" approach to see how things work out, and you must check the latest availability of places in the Growing Business Mentor Programme.
I wish there could be more places available, but as you well know, there are only so many hours in the day - even for me!
IF YOU AGREE that this mentoring programme is exactly what you've been waiting for to finally make the changes in your business growth and personal fortunes that you know you are capable of, THEN DON'T WAIT ANY LONGER.
Simply call Amanda Cox,on 01692 538 800 to check availability, and to book a free 20 minute discussion with me to make sure this programme is right for your business.
Warm regards,
Richard Lomax
P.S. Here's what other businesses think of Richard's hands-on support:
"We had no hesitation in taking up Richard's mentoring service.
Our methods of thinking were too narrow and Richard has proved invaluable in expanding our marketing mindset. Richard's mentoring exposed us to "proper marketing".
The most valuable asset is when we are writing something Richard is there to confirm we are on the right track, or correct and improve it as needed.
Before the service we felt like we were doing too much work for very little results. Richard quantified, advised and coached and we inevitably saw results.
What we have learnt from this partnership will stay with us, and I would definitely recommend Richard to any other company."
Chris Laker (Director) A T Promotions Limited
"We had a real problem with our marketing and knew we needed some serious assistance.
We met Richard at one of his seminars and met to discuss the possibility of getting his help. We came away from that meeting feeling very positive and knew that his Private Mentoring was what our business needed. Richard could give us the know-how, encouragement and training and we recognised that it would be worth it.
Richard's Private Mentoring has definitely made us focus more on what our clients need and less on our products. The ethos of "What's in it for me?" was an absolute eye-opener. Richard quickly achieved a handle on what we were doing and he understood us. He is the easiest person to talk to; he always made time and had the time to listen to us.
I would most definitely recommend Richard's Private Mentoring to anyone with the added note that if your business marketing needs work on it, you must be serious and commit yourself totally and you'll get the results you need."
Nick Burrows (Director) Bluefire Personal Development Ltd
”A few years ago our approach to marketing was completely non-existent. Our MD managed what marketing we undertook, but we had no marketing "person" so to speak, or any kind of strategic marketing plan. Any that we did carry out was completely focused on us, our service, our awards etc.
Richard made us aware of this, helped us form a structured marketing strategy and told us to look more into the customer.The words"What's In It For Me?" (WIIFM) will be engraved on my headstone!
I became aware of Richard through his email bulletins. About his 4th or 5th email bulletin in 2004 came through, and the timing was perfect. Richard imparts so much free information for you to learn from - I still have that 5 Secrets email in my inbox as a reference. All of Richard's emails gave me confidence in my new role, and as I had never done any marketing before.
It was very comforting to be working with someone with Richard's experience. I have learnt so much. I recently placed an Employment Ad in an industry publication with a £2000 investment which I would never have even attempted on my own before meeting Richard.
Richards WIIFM strategy is now the beginning and end of ALL our marketing campaigns, as previously our benefits to the customer were not getting through,and we were not able to get our message across as to how we could help themto solve their problems.
I love working with Richard because he makes everything so much easier. Things may take a little longer, spending time developing good headlines etc, but the results are so much better, for example 50-60 email opt-outs after a campaign,have turned into just 2 or 3.
Now that we monitor very closely what works - the improvements are amazing. Our web hits and response rates have increased greatly. Our mailers are not being seen as rubbish anymore, and hopefully, like I did with Richard's marketing, our information will be kept until such time as we are needed to solve their problem.
Richard's encouragement to have a go at your own marketing has given me so much confidence. Each time Richard looks at what I have done and maybe tweaks it here and there, but I'm learning all the time, meaning the next piece will be even better.
I have found this to be a much better way of working than handing over information to an external company, charging extortionate rates and know nothing about our business or our clients.
Working with Richard means that I am constantly learning new ideas that I can use in the future to move our business forward.Richard imparts knowledge to people of all levels in the easiest possible way and he is the easiest person I know to work with. It would be a great opportunity for anyone to work with him, and if they don't get anything out of a thirty minute conversation with him, then they are really not interested in improving their marketing.
Probably my biggest compliment to Richard would be that I would certainly not recommend him to my competitors, as I would see that as a huge threat! “
Debbie Keith, Actimax.