Here's some background about Richard
Richard`s marketing education started 24 years ago with companies like BP Oil, HJ Heinz and Bernard Matthews. And whilst he has worked with some of the largest advertising and marketing agencies in the world, when he started helping literally hundreds of small and medium sized companies to improve their marketing results, it quickly became clear to him that the majority of conventional big brand marketing wisdom simply does not work, or is not relevant for the vast majority of companies.
So, Richard`s mission over the last ten years or so has been to dispel the mystery, muck and magic that surrounds modern marketing, and provide businesses both large and small, with simple, down-to-earth strategies and methodologies that they can quickly apply without any major cost, to generate large increases in revenues and profits.
As Richard says: "A professional image and recognised brand values are important. But, at the end of the day, all communication must offer your customers a valued benefit, and must always ask for a specific response."
As Richard says: "A professional image and recognised brand values are important. But, at the end of the day, all communication must offer your customers a valued benefit, and must always ask for a specific response."
Richard`s consultancy, established in 1997, is dedicated to helping you generate exponential sales and profits growth for your company using proven, scientific methods that work regardless of your industry or profession. And by large increases Richard means that the strategies he can show you have been directly responsible for driving up sales of companies, sometimes by 50%, 100%, and in one example for a small business even 800% within the space of only 12 months.
Imagine if you could change the rules of doing business...
Imagine if you could reduce, or eliminate entirely, the risk you take as a business entrepreneur. What if there were a set of sales-multiplying strategies sufficiently powerful and profit-driven to make your success predictable?
Impossible right?
WRONG!
You CAN change the rules of business so that the odds of winning are in your favour. Let me explain...
No matter what business you are in, you are really selling to the same customer as every other business: i.e. A PERSON! The principles of human response are constant. Just as the laws of gravity apply all over the planet, so the principles of persuading prospects to respond to your sales message are the same, regardless of what industry you are in.
We have termed these principles and strategies:
COMMON-SENSE MARKETING
When you apply Common-Sense Marketing, you will be using proven, time-tested sales-building and profit-generating strategies that have for years proven to be more effective than any others.
Your marketing will join the small ellite of companies who become super-acheivers, and your business success will indeed become predictable.
Your marketing will join the small ellite of companies who become super-acheivers, and your business success will indeed become predictable.