Richard Lomax Services:

Marketing Mentoring & Coaching

INTRODUCING:

A failsafe way to remove the guesswork and avoid the risk in your marketing -

... and confidently take the precise steps needed to create the sales and profits growth that you deserve (and that your business is inherently capable of delivering)

Just think for a minute. What would it be worth to you personally -- both immediately, and over the coming years --  to finally be able to take the actions you need and make the necessary changes to your marketing plans that will bring in bucket-loads of sales leads and ready-to-buy customers? - AND THIS TIME WITHOUT TAKING THE RISK OF CATASTROPHIC FAILURE and all the negative fall-out that a "bombed" sales initiative has on your business morale and confidence.

[N.B. Even if you already have a successful and growing business, you'll know that just by being able to tweak certain aspects of your activity can have a dramatic impact on your bottom-line results - particularly when most of the key elements of your business process are already working well].

Here's my proposal:

Once every week, (or every two weeks)  to suit your busines growth ambitions -- you can partner with me to apply to your business a series of the most critical strategies, tactics and business growth methodologies that have been proven for many decades to out-wit, out-perform and out-sell any others that you may have been exposed to over the years of your business education.

To set the scene, below are the kinds of hands-on practical and fundamental marketing principles that you'll be able to finally understand, appreciate and put to work in your business.

   Here's my initial hit list:

Buyer psychology - the key to business success

Your Unique Selling Proposition and Market Positioning - how to create or update and sharpen the most important part of your strategy

Institutional messages - how to recognise them and why you need to banish them from your marketing, forever

Why your prospects buy when they are ready to buy, and NOT when you are ready to sell!

   Your Marketing Under the Microscope:

   After covering the fundamental approaches of effective Direct Response Marketing, we'll start looking in fine detail at your marketing materials, taking them apart and then re-building them with powerful "salesmanship in print".

   Sales Letters (Including covering letters)

Why you need them

The 12 elements of a winning sales letter

Benchmark your existing letters (identify your Marketing Gold Standards Performance %), and identify areas for improvement

Secrets of writing Headlines that generate response + together we'll write 3 NEW headlines for your business

   Sales Brochures

Do you need one?

5 critical questions to answer before you even think about spending more money on new literature

Agree six key action steps to take before you produce your next brochure
  
   Advertising

Why you must capture your prospect's interest within the first 5 seconds

How to make sure your ads answer the prospect's key question of "What's in it for me?"

Learn a five point check list to give your prospect or customer enough of your full sales story in your advertising to compel him or her to take action
  
   Web sites

Identify how your web site can fit into your marketing strategy to build maximum sales

Quantify your Marketing Gold Standards Performance %

Apply the 6 step guide to produce compelling content for your site
  
   Email Marketing

Why every email is a sales piece

How can targeted email help build your business, whilst staying within the law?

And that's only half of the profit-building approaches we'll cover ...

How can I work One-On-One with Richard Lomax?

To find out more about working with Richard one-on-one to improve your sales and marketing results, revenues and business profits, simply complete the form below, and one of his team will be in contact immediately to arrange an informal, no obligation discussion with Richard.