Marketing Strategy Review:

Are you open to a constructive
review of your existing
marketing strategy?

Call our office on 01692 538800 for an informal discussion with one of our consultants, and if we feel you will benefit, we will offer to do a 20-point benchmark review of your existing marketing approach.

  Alternatively, simply complete the form below:

(This review will be without cost or obligation, but is subject to availability).

Some of the benchmarks we will review include:

Do you have a way of continually building your prospect list?

What evidence of results do you include in your marketing?

Do you test different compelling offers at the 'front-end' of your sales funnel?

Is your copywriting tapping into the emotional triggers of your prospects?

What strategies are employed to maximise the lifetime value of your customers?

Whether your business is large and expanding, or you are only just starting to find your feet, working with marketing consultants who 'practice what they preach' will have a major impact on your sales and profit results.

Your Marketing Strategy Must Accomodate the Psychology of Buying Cycles --

Understand this and you will understand your customers...

First: the customer has to be in the market for the product or service that you're offering. Everyone is not your potential market, even if you had an everyday product. Your prospect first sees your print ad, sales letter, insert or flyer, or hears your radio ad, telemarketing call or sales presentation, and decides whether it is a relevant message or not.

Second: your prospect judges your offer, and compares its value with competing products or services. Is it in an affordable price band? Does it provided benefits he or she wants, needs, desires and aspires to?

Third: many people buy on an emotional basis. Buyer emotions affect nearly all purchases by some degree or other. Most people will first decide to buy based on emotional factors, and then look to justify their urge to buy with logical reasons.

Fourth: the need to justify the purchase decision extends beyond the customer himself. The buyer often has to justify the decision to buy from you to other people: family, friends, colleagues, in order to feel good about the purchase him or herself.

You persuade prospects by providing logical, supporting facts, justifying the purchase by making it seem a smart decision. The more your prospective customer learns about your offer, the more he or she can judge its suitability, become emotionally attached to it, and be able to justifying buying from you.