SUCCESS IN RECESSION
How To Take Your Small Business From Virtually Nothing
To A Million Pounds
Or More In 12 To 36 Months...
Right in the midst of the greatest
economic downturn the world has seen
in 80 years.
In this compact book, Richard has captured the essence of the 7 most dynamic and productive marketing concepts he has discovered, refined and proven throughout his 25 years’ growing and selling his own businesses, and those of his private clients.
Whilst refreshingly un-complicated, these core strategies form the foundations for your much faster and more rewarding growth (both financially and personally). When you explore, study, and finally put to work each of the 7 Marketing Secrets, your business success is assured.
JUST £14.97 inc p&p
ABOUT RICHARD LOMAX:
Richard’s own marketing education started over 25 years ago with companies like BP Oil, HJ Heinz and Bernard Matthews. And whilst he has worked with some of the largest advertising and marketing agencies in the world, when he started helping literally hundreds of small and medium sized companies to improve their marketing results, it quickly became clear that conventional big brand marketing wisdom simply does not work, or is not relevant for the vast majority of companies.
Richard’s mission in business is to expose the “mirrors, muck and magic” that surrounds most marketing advice that is dished out to business owners. He believes it’s time to bring some long-overdue reality and clear-thinking into the marketing brains of anyone who is fed up with conflicting advice, disappointing results, and an expensive trial-and-error approach to their business growth.
This book will prove to be a turning point for every single business owner who commits to putting into practice the lessons and methodologies they learn.
JUST £14.97 inc p&p
WHAT IS IN RICHARD LOMAX'S BOOK?
CONTENTS
|
Why This Book... And Why Now? |
3 |
|
RECESSION-MARKETING SECRET # 1 The Primary Purpose For Your Business(Being Good - Even Really Good At What You Do - Is Not enough). |
11 |
|
RECESSION- MARKETING SECRET # 2 "To Grow or Not to Grow?" - That Is The Real Question!" |
19 |
|
RECESSION- MARKETING SECRET # 3 Your Business Success Has Absolutely Nothing To Do With You(It's All About Them - Your Customer, Client or Patient) |
32 |
|
RECESSION- MARKETING SECRET # 4 Fast Business Growth Becomes Easy (And Fun) When You Stop Chasing Prospects And Get Them To Come To You. |
45 |
|
RECESSION- MARKETING SECRET# 5 A Potent Combination Of Emotion And Reason Lies Behind Every Sale You'll Ever Make |
69 |
|
RECESSION- MARKETING SECRET# 6 Your Key To Out-Smart and Out-Market Your Competition: Front End Versus Back End Marketing |
94 |
|
RECESSION- MARKETING SECRET# 7 Your Business Profits Will Be In Direct Proportion To Your Ability To Write (Or Recognise) Powerful Sales Copy |
111 |
| A Personal Letter From Richard Lomax | 137 |
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