Sales Letter Example
The sales letter example below was written for a financial services company that was the largest buy-to-let mortgage broker in the UK.
The original sales letter written by the company received a 1.3% response rate and an actual attendance at the workshop of 37%
Using Richard's copywriting expertise, this example letter below increased response to 2.9% and an actual attendance to the workshop by 50%
If you would like to see more highly effective copywriting examples, please complete the form below:
How I Started My “Part-Time” Property Portfolio
With A Single Two-Bed Bungalow, And Have
Now Added Another 29 Properties
In The Last Five Years….
Discover the lessons I’ve learned and the pitfalls you can avoid!
Dear / Property Entrepreneur,
Whether you are an experienced portfolio landlord, or are considering investing in property for the very first time, I have an invitation for you which I’m sure you will find very interesting.
My name is XXXXXXXXX.
I’m Managing Director of Company. More importantly -- like over 25% of consultants at the Company -- I’m also an active property investor. I’ve been fortunate enough to build up a significant portfolio over the last sixteen years, and today I’d like to share that success with you.
I’d like to invite you to an informal local workshop sponsored by The Company, where you can hear some of the lessons I’ve learned the hard way, discover some of the key pit-falls to avoid, and receive up-to-date information on the latest trends and opportunities for property investors.
Discover the proven financial strategies that will
maximise profits from your property investments
As one of the largest but-to-let mortgage brokers in the UK (processing circa £2 billion of Buy-to-let mortgages in 2006) The Company has been running a series of free workshops around the UK. The aim is to help property investors explore proven financial strategies that will increase their returns.
“There’s no such thing as a free lunch”
Whilst there is no such thing as a free lunch, I believe this is as close as it gets! You’ll understand why when I explain the reasons we’re hosting this seminar without charge, but first I’d like to explain just a little of what you’ll learn on 17th October at the Mariott Sprowston Manor Hotel, Norwich.
In this information-packed workshop you’ll learn:
Why demand for UK property will outstrip supply for at least the next ten years or more
How to weigh up economic factors and be sure that the market will sustain your property business for years to come
How to create a five-point property investment plan that delivers you financial freedom
Why you should aim to break-even and not make rental profits
How to avoid the most common beginner’s trap that could cost you dearly
Why buy-to-let should be a lifetime strategy
How to dramatically speed-up your mortgage application time to secure funds quickly, without delays
How to take money out of your portfolio without any tax liability
When a low loan-to-value gearing can actually be a high-risk strategy
What you can do to minimise inheritance tax for your relations
“Made things much clearer, and helped dispel a few misconceptions I had. Thank-you!” – (NAME)
“This has been excellent! Very professional, and not what I expected at all” – (NAME)
“A very professional and informative presentation” – (NAME)
“Fantastic! I wish I could have attended earlier” – (NAME)
“Excellent presentation. Two hours well spent” – (NAME)
|
The workshop takes place at the Mariott Sprowston Manor Hotel, Norwich Places Are Limited, So Why Wait? Register Now by Calling XXXXX XXXXXX or Complete The Attached Fax-back Form |
Why this workshop is free, without commitment,
hard-sell or any obligation whatsoever
At the Company we strive to offer much more than just a cheap mortgage. We figure that if we can gradually build a relationship with you by offering top class advice and practical ideas on how you can make more money from your property portfolio, then we stand a very good chance of benefiting also. It’s as simple as that.
Let me stress that there is no selling from the platform. And there’s absolutely no subscriptions or expensive seminars or DVDs on offer either.
If we can help increase your knowledge, and keep you up-to-date with the latest happenings in the financial and property markets, then maybe we’ll do business together in the years ahead. But that’s up to you.
“Very good! Liked the comfortable – no-pressure approach. – (NAME)
“No pressure, helpful tutorial” – (NAME)
“Very informative, without being pushy” – (NAME)
“Very inspiring. All questions answered. Many thanks – (NAME)
Key advice to ensure your profits grow quickly
We’ll show you the one main mistake in gearing that most investors make, and why they are missing out on a growth of their business profits that would increase their income by up to 100%, or more.
How to invest £100 K whilst minimising risks and
structuring for maximum medium and long-term returns
You’ll also be shown a typical investment strategy, assuming you had £100K capital, and are looking for the best medium-term returns over say a ten year period. You may be surprised at just how quickly your money can grow.
Seven practical tips to help you avoid the risks when you take on new tenants
Without tenants, nothing happens, but how do you find the most reliable and responsible ones? We review the practical aspects of being a Landlord, including property maintenance strategies, and the best ways for quickly finding and vetting tenants. You’ll discover the importance of building good tenant relationships and how to prevent problems arising when they leave.
How to buy property below market value
We reveal the secrets for finding the best professional partners, and how this will help you move quickly to out-manoeuvre your competition and buy property below market value. You’ll also be given valuable guidance on when to sell and when not to.
Why should you listen to The Company?
At The Company I actively encourage my staff to develop property portfolios, and well over 50 of our consultants (and growing daily) actually “practice what they preach”! This means you can be sure
you are learning from people who are expert and knowledgeable about property investing.
They are reading articles and market reviews every day, so you can be kept up-to-date with developments in finance, legislation and property trends and opportunities.
The interactive format of the workshop means you can share ideas and ask questions in a friendly, informal environment. If you’d like some confidential advice on your financing arrangements, then of course, that’s available too.
Claim your FREE report
When you book your place on this workshop, we will send you a complementary copy of our 32-page publication “Buy-to-Let – the Essential Guide”. It contains useful ideas and tips on where to start, how to increase your returns from existing properties, and dozens of other practical strategies on growing and managing your portfolio.
Don’t Wait - Register Now by Calling XXXXX XXXXXX
“Really enjoyable” – (NAME)
“What an eye-opener today! Many thanks – (NAME)
“Very interesting. Convinced me that you can help me improve my portfolio and acquisitions” – (NAME)
Where, when and why?
Where? Mariott Sprowston Manor Hotel, Wroxham Road, Norwich, NR7 8RP.
When? Tuesday 17th October 2006 (Choice of two sessions starting at 10-30am or 2pm)
Why? If you’re open-minded to new ideas, if you’re driven to know more and to do better as a property landlord, then invest just four hours of your time. You’ll be able to double-check you’re heading in the right direction, make sure you’re not missing out on potential growth and profit opportunities, and re-evaluate the way your business works.
The strategies and ideas I’ll reveal are simple yet profoundly effective and I would love to share them with you.
How to book your place
Take action now! To reserve one of the remaining places, please COMPLETE THE ATTACHED FAX-BACK FORM (Please feel free to register a colleague or friend also).
Alternatively you can call Firstname Surname on xxxxx xxxxxx or email your reservation, placing “Norwich Workshop” in the subject line and confirming delegate(s) names, to name@financialcompany.net
I look forward to meeting you on the 17th.
Warm regards,
Scanned signature of sender
(Scanned signature)
Full Name
P.S. Don't wait and be shut out. The last five workshops have been totally oversubscribed and we expect this event “in our own backyard” to be even more popular.
P.P.S. Consider this an important step in building a legacy of enduring wealth for you and your family. I urge you to book your workshop place now before it becomes fully subscribed -- and receive our special “Essential Guide” report via e-mail -- immediately. Simply call Firstname Surname on xxxxx xxxxxx to make your reservation, or email name@financialcompany.net
However you choose to book, please do it now. Your financial future may well depend on it.
Here’s what others have said about previous workshops:
“Very well executed. Captivating” – (NAME)
“A great insider into buy-to-let” – (NAME)
“Very informative and stimulating” – (NAME)
“Easy to follow and understand” – (NAME)
“Very enjoyable day; great information – now inspired to move on!!” – (NAME)
If you would like to see more highly effective copywriting examples, please complete the form below:
Copywriting Services
Maximise response, enquiries and sales...
If you need a bit more hands-on help to get your marketing and sales copy sorted out, (whether it’s a new sales campaign, web site, email campaign, advertising materials, or an existing campaign that's not getting the response you’d like),
simply email amanda@common-sense-marketing.com
with outline details of your project
or telephone 01692 538800
and we’ll discuss the type of copy you need, the strategies it should contain, and then we can provide you with a costing to write detailed copy, including headlines, sub-heads, proof elements, offers and calls-to-action.
MARKETING RESULTS
" Business has picked up considerably and the overall response to our advertising, newsletters and promotional incentives has been very positive.
We are doing some great work on maintaining contact with the" click throughs", advertising leads and the ever growing database."
Martin Clarke, MD, Clarke Rendall
" I'm very excited about the future of GPS Document Management. The business is even getting work in from areas we wouldn't normally have considered.
As a result of Richard's strategies, I can see turnover increasing by £500,000 - £1,000,000 in the next 5 years, despite the recession. " Richard Smith, MD, GPS Document Management
"The changes and ideas implemented by Richard to our marketing could easily be worth £100,000 to our business over the next year. The time spent with Richard and his team was really worthwhile. " Jenny Henderson, Business to Business Exhibitions
"It's very refreshing to find a marketing company that clearly delivers so many benefits, and is only interested in generating results from our budgets. After several years of mediocre results, we're now expecting to double our business in the next two to three years.
One more thing ...the ongoing support we have received has been nothing less than superb."
Bill Johns, Managing Director, Fire Defence plc
" Now that we monitor very closely what works - the improvements are amazing. Our web hits and response rates have increased greatly.
Probably my biggest compliment to Richard would be that I would certainly not recommend him to my competitors, as I would see that as a huge threat! " Debbie Keith, Actimax
" Since I started working with Richard, at the half year point this year we've done twice as much business as last year. And I'm estimating that if I carry on using Richard's help and strategies in the way he is suggesting, I would have to say that we would treble the size of our business in the next five years. It's readily achievable. " Julie Jerrum, Boucon
Some of our clients:
Have a question?
If you're seeking some sound advice to improve your marketing, then take advantage of our 27+ years' experience helping companies across the UK achieve increased sales revenues and profits.
Join our Marketing Mastermind Club, and get all the answers you need for just £1.30 per day!
Still not convinced? Take the tour >>